Imagine a time you took a bath and the water was just right. That undulating feeling of warmth on your skin. It is unequivocal. When the water started to turn tepid, how quickly did you react? Did you refill it right away or let it go icy cold?
In recent years, both of our lives went kablooey - a major illness diagnosis and a relationship separation. We needed help navigating through these experiences, and their aftermath. Then, something dawned on us - why not take inspiration from our decades of experience in tech and healthcare innovation designing products and experiences to benefit people?
We created Project Frida to explore - How can we reinvent our lives after they went kablooey?
If your life has gone kablooey, we’re here to listen and help you more confidently navigate the unknown and create a life to fit you.
We are holding each other, trembling, releasing the emotional storms inside. Letting our emotions flow into the water leads to a warm realization: we are still here.
A thought transpires through the steamy air - Frida Kahlo had no qualms about creatively channelling her painful realities. They were her greatest source of strength. The ripples rise. Energetic strength returns to our bodies. In honor of Frida, we open the drain to absorb the expectations that once shaped us.